Our vision & mission

Imagine a world that celebrates nature and protects it. Recognising and utilitising the power of flowers to support us, to soothe us and to help us bloom.

Baines London strives for a world where we all look fabulous and feel revitalised. Where wellness and mental health is prioritised.

At Baines London we respect the natural world, produce products sustainably and run our business with nature as its focus. We soothe through the power of real flower images in our designs, scientifically proven to reduce stress and combat trauma symptoms, enabling you to take nature with you wherever you go. We support your health through the power of flowers and natural materials. We support nature through our plastic free packaging and small printing runs to reduce waste. We others through our charity work and donations. We help everyone bloom among our blooms.

Fashion and home accessories have the power to do more than decorate. In the Baines London world design, social impact and wellness go hand in hand.

Sustainability

Sustainability is an important part of protecting the natural world.

To reduce our carbon footprint, and ensure safe labour conditions, we print in the UK where possible and in the Netherlands otherwise.

We print in small batches to reduce waste.

Our fashion printing partners use non-toxic dyes, safe for the environment as well as our customers.

We aim to use natural materials. We use vegan alternatives rather than leather, due to the toxic chemical processes used to treat animal hides and because of the greenhouse gas emissions created by cattle farming.

We are committed to continuing to find ways to make our business more sustainable.